Idea Generation

Brainstorming and idea generation - I have really let my imagination run wild here, all ideas get noted down as they can always be reined in later on down the design process. One book I am currently reading The Art of Creativity by Rod Judkins suggests that to have a totally unique idea creating 100 ideas will help. Judkins goes on to say that as your ideas get more and more distilled and abstract as you start to use new areas of your imagination and creativity that is normally considered out of bounds by a rational designer. - Creating 100 ideas is surprisingly difficult!


The 3 areas of design direction I am taking forward will cover the three identified areas from Chloe's persona that align with the trend forecasting from Mintel and WGSN. The areas are:

Storage for girls and girl products
Protect your head while maintaining your hair style
Light weight locking

Below I will highlight the brainstorming, existing product research and corresponding idea generation that was created for each of these topics:

Storage for girls and girl products


Protect your head while maintaining your hair style


Light weight locking


Having presented the above idea selection to my design peers during one of our tutorials I was happy to hear that the group felt my idea generation skills were good and there are some exciting directions to go down. To help me move forward quickly Hayden conducted a vote across the group to find the winning design and to give me direction going forward.
After discussion with the group we felt the vote should be between the across the body seat belts design - Security and the multipurpose girl storage bag - storage.

The winning design and focused for my design developments was the lightweight security lock.

For me being in this group environment, having multiple opinions and feedback from other like-minded designers was a really rewarding and enjoyable process. Much like my time at Tigerprint it was these group brainstorming 'breakout' sessions that I found most beneficial. For me idea generation is a very organic process, I tend to have new ideas while talking about the idea. It’s a completely fluid process where I talk as if I have had this great idea and the idea then emerges!

Being surrounded by the BA Product Design students and our two very inspirational very encouraging lectures I felt at my happiest, in a long time. The support and nurture, the friendly yet open critique is everything that I am used to and everything that I am craving about design. I endeavour to take this route of group brainstorming activities into my final major project here on the MA and also further into my career should I go down the route of professional design or design educator.